Your Fit, Your Power
Effort Collection
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Effort Longsleeve

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About Us

Lana Sportswear was founded out of a passion for fitness and exercise. Our founder, Loredana Dietsche, an avid fitness enthusiast, recognized the need for sportswear that is not only high-performance, but also stylish and comfortable. With the aim of creating the perfect balance between functionality and design, Lana Sportswear was born - a brand that supports athletes on their journey to greater fitness, well-being and self-confidence.